I design with lived experience in mind - creating inclusive, accessible products that reflect a real understanding of underrepresented users. This brings authenticity and trust to my work.
Multidisciplinary UX designer blending empathy, strategy, and storytelling to create inclusive, high-converting digital experiences.
Oh and I'm superfast :)
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Redesigning e-commerce store to ensure it follows Web Content Accessibility Guidelines (WCAG).
Restructured Swissker’s menu, improving clarity, access, and conversions through UX thinking.
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Fully redesigned the Journey to Wellness Counselling Centre's brand identity and designed a responsive website accordingly.
Co-Creating Solutions. I communicate clearly with developers, marketers, and creatives - bringing ideas to life across disciplines while keeping the user at the center. I involve the team early and often to understand needs, ideate solutions, and gather feedback.
Always Asking Why. I approach every project with curiosity to uncover hidden insights & make new discoveries to get to the bottom of the problem. I continue to examine & iterate my design asking what if...
Whether it’s mastering a new tool, learning how AI impacts user behavior, or keeping up with trends in performance marketing, I’m always evolving. I adapt quickly, stay open to feedback, and seek out opportunities to grow—because great design never stands still.
I'm a UX/UI designer with a background in music education, multimedia art, and video production. Teaching music taught me how to break down complex ideas, listen deeply, and design experiences that feel intuitive and engaging—skills I now apply to building thoughtful, accessible digital products.
Originally from the Middle East and now based in Canada, I bring a unique, multicultural perspective to my work. I’m especially passionate about creating inclusive designs that prioritize equity and representation - because I know firsthand how much it matters. I also learning about social media strategy, marketing, and the impact of AI on creativity and user behavior—always curious about how emerging technologies shape the way we connect and create.
Outside of design, you’ll find me painting, playing piano, or jogging.
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"Her easygoing nature made her a pleasure to collaborate with, fostering a productive and enjoyable working environment. Sima consistently displayed an outstanding work ethic, coupled with a remarkable talent for design"
"Sima's technical skills are matched only by her compassionate nature and unwavering commitment to the project. Not only was Sima proficient in her role, but her punctuality and reliability were also remarkable"
I look forward to discussing your project needs.