I design with lived experience in mind - creating inclusive, accessible products that reflect a real understanding of underrepresented users. This brings authenticity and trust to my work.
Specialized in E-commerce performance marketing and conversion optimization, I create data-driven, high-converting user experiences that drive revenue growth.
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Redesigning e-commerce store to ensure it follows Web Content Accessibility Guidelines (WCAG).
Restructured Swissker’s menu, improving clarity, access, and conversions through UX thinking.
Co-Creating Solutions. I communicate clearly with developers, marketers, and creatives - bringing ideas to life across disciplines while keeping the user at the center. I involve the team early and often to understand needs, ideate solutions, and gather feedback.
Always Asking Why. I approach every project with curiosity to uncover hidden insights & make new discoveries to get to the bottom of the problem. I continue to examine & iterate my design asking what if...
Whether it’s mastering a new tool, learning how AI impacts user behavior, or keeping up with trends in performance marketing, I’m always evolving. I adapt quickly, stay open to feedback, and seek out opportunities to grow—because great design never stands still.
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I'm a UX/UI designer with a background in education, multimedia art, and video production. I’m passionate about simplifying complex ideas and transforming them into intuitive, engaging experiences that result in thoughtful, accessible digital products.
Having a multicultural background, I bring a unique perspective to every project.with a strong focus on accessibility, equity, and representation. I care deeply about designing inclusive experiences that center accessibility, equity, and representation.
I design visually compelling interfaces that feel intuitive for users and thoughtful in how they support broader business needs.
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"Her easygoing nature made her a pleasure to collaborate with, fostering a productive and enjoyable working environment. Sima consistently displayed an outstanding work ethic, coupled with a remarkable talent for design"
"Sima's technical skills are matched only by her compassionate nature and unwavering commitment to the project. Not only was Sima proficient in her role, but her punctuality and reliability were also remarkable"
I look forward to discussing your project needs.