Passionate about art and tech, I love experimenting with new tools and technologies to bring ideas into life, and I'm always up for a challenge to expand my creative potential. I'm committed to creating accessible designs that are centred around empathy & equity, for gender+ minority representation. I know first hand how important and difficult it can be.
Hi, I'm Sima! 👋🏼
I am a first-generation followed-their-dream designer from the Middle East, and I'm currently enjoying life in Canada!
I have an extensive background in audio/video production, multimedia art, & education, which has allowed me to apply learning psychology to UX design decisions for an engaging user experience.
Outside of work, you can find me painting art, playing piano, or out in the gym.
Design Philosophy
Collaborative
Co-Creating Solutions. I involve stakeholders early and often to understand needs, ideate solutions, and gather feedback, as well as engineers to ensure that design choices are technically feasible.
Curious
Always Asking Why. I approach every project with curiosity to uncover hidden insights & make new discoveries to get to the bottom of the problem. I continue to examine & iterate my design asking what if...
Research & Feedback
Understanding more about the problem space, considering potential solutions and learning about the customer, while monitoring its performance to discover ideas for improvement.
My digital toolbox
Webflow
Figma
Miro
Google suite
Adobe Creative Suite
Notion
Agile
Monday
"Her easygoing nature made her a pleasure to collaborate with, fostering a productive and enjoyable working environment. Sima consistently displayed an outstanding work ethic, coupled with a remarkable talent for design"
Veronica Bringi | Product Designer
"Sima's technical skills are matched only by her compassionate nature and unwavering commitment to the project. Not only was Sima proficient in her role, but her punctuality and reliability were also remarkable"