I’m a UX/UI designer with experience creating real customer-facing products. I combine strategy, storytelling, and design thinking to create solutions that solve real business challenges and improve user experiences.
I work with product, dev, and marketing teams, and align UX design decisions with stakeholder priorities and real market needs.
With a background in creative arts and music education, I bring a unique perspective to my work. Teaching music taught me how to break down complex ideas, listen deeply, and approach with empathy - skills I now apply to building thoughtful, accessible digital experiences that feel intuitive and engaging. I care about (obsessed with) creating visually appealing designs that don’t just function well but feel welcoming, especially for those often left out. Over the years, I’ve developed a genuine interest in e-commerce and creative marketing - both as a user and a designer, being a chronically online shopper also helps! (Let’s just say I know what makes a great checkout experience... and what causes cart abandonment.)
Outside of work, you’ll find me painting, exploring social media, or spending time with friends.
Co-creating from day one. I communicate clearly with developers, marketers, and creatives - bringing ideas to life across disciplines while keeping the user at the center. I involve the team early and often to understand needs, ideate solutions, and gather feedback.
Always asking why. I approach every project with curiosity to uncover hidden insights & make new discoveries to get to the bottom of the problem. I continue to examine & iterate my design asking what if...
Documenting everything. I keep files, flows, and decisions clearly documented and consistently organized, so teammates and future designers can can navigate, understand, and build on the work with ease.
Redesigning Swissker.com for Web Accessibility Excellence
‍My role: I led the accessibility redesign initiative across UX/UI design, accessibility audits, and handoff documentation—ensuring Swissker becomes not only usable but inclusive.
Swissker.com is a personal care e-commerce brand targeting customers aged 55 to 75 - many of whom experience visual, motor, or cognitive limitations. Our challenge was to rebuild the online store experience from the ground up to meet WCAG 2.2 AA standards—without sacrificing conversion goals or visual identity.
‍My role: I led the accessibility redesign initiative across UX/UI design, accessibility audits, and handoff documentation—ensuring Swissker becomes not only usable but inclusive.
Previous landing page of swissklip.com
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The Accessibility Gap
Swissker serves customers aged 30–65+, many of whom may experience age-related impairments. As we expanded our store on WordPress, the site failed to meet WCAG 2.1 AA standards, creating serious accessibility and compliance risks. Issues included:
❌ Low contrast text and CTAs
❌ Inaccessible modals and drop downs
❌ Missing alt text for all images and visuals
❌ No keyboard support or logical focus states
❌ No documentation for accessibility in design system
❌ No consideration for motion sensitivity or seizure triggers
❌ Poor Iconography and Missing Semantic Cues
Considering the brand’s aging audience and medical-oriented products (e.g. nail clippers for seniors, UV dental pods), these gaps weren't just inconvenient—they were exclusionary.
This posed a threat to both usability and legal risk, and directly impacted conversion for users, specially the ones with with visual or cognitive impairments.
